A recent post by Simon Staffans discussed how stories need a sustainable base. This is particularly relevant in public relations as it sits nicely next to building a strong and robust reputation. If your organisation's reputation is to hold up to issues and crises that may happen, then ensuring you have an engaged audience that come back time and time again, is a large part of ensuring this sustainability. This means you can be sure they'll follow your story, through the good times, and the tough times.
Staffans mentions, amongst other things, that structure is important when building narratives, and in that, timelines are important. This links back to the strategic planning side of public relations where, rather than let your organisational story develop by 'happy chance' or organically, you have a planned and defined timeline of how and when the narrative is shared. It's important to develop this differently for each platform, as they all work on different timelines.
I've been enjoying watching the videos you created in the first couple of weeks. I've shared two here and look forward to seeing more creativity in your work.
Staffans mentions, amongst other things, that structure is important when building narratives, and in that, timelines are important. This links back to the strategic planning side of public relations where, rather than let your organisational story develop by 'happy chance' or organically, you have a planned and defined timeline of how and when the narrative is shared. It's important to develop this differently for each platform, as they all work on different timelines.
I've been enjoying watching the videos you created in the first couple of weeks. I've shared two here and look forward to seeing more creativity in your work.
TMSGroup2 from Curtin PR Degree on Vimeo.