Transmedia Storytelling in public relations |
Welcome to Transmedia Storytelling at Curtin University. This new unit replaces Media Relations and teaches students to move beyond the traditional media relations approach. Students will become adept at translating information across platforms and develop a deep understanding of storytelling within a business context. Launching a new movie, promoting a government health initiative, or communicating during a natural disaster all require public relations specialists. Once the realm of media relations, there's now a deeper story to tell and these communication experts are in demand for their knowledge of how to liaise with the media, use of the right tools, and tell a story that will captivate and demand the attention of your audience. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. As part of this unit you will have an opportunity to work on a project for a real life client. Transmedia storytelling is an emerging academic PR discipline and students undertaking this unit will have an advantage that helps them look beyond traditional media relations.
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About
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Bridget Tombleson is a Curtin University lecturer. I've created this space for my PR students as an example for their learning and to showcase their work and contribute to the knowledge on transmedia storytelling. I love writing, literature and learning.
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