Staffans mentions, amongst other things, that structure is important when building narratives, and in that, timelines are important. This links back to the strategic planning side of public relations where, rather than let your organisational story develop by 'happy chance' or organically, you have a planned and defined timeline of how and when the narrative is shared. It's important to develop this differently for each platform, as they all work on different timelines.
I've been enjoying watching the videos you created in the first couple of weeks. I've shared two here and look forward to seeing more creativity in your work.
TMSGroup2 from Curtin PR Degree on Vimeo.