New
Posted by Callista Bella Lie at Saturday, September 19, 2015 4:36:27 PM WSTTrans is Latin for ‘across’.
Media is the main means of mass communication (E.g. television, radio, newspapers) regarded collectively.
Story is an account of imaginary or real people and events told for entertainment.
Telling is an adjective of having striking or revealing effect; significant
Over the past few weeks, the term ‘Transmedia Storytelling’ have been defined, elaborated and put into exercise. We have observed many case studies that have utilised the term transmedia storytelling. We have quickly learnt that this practice is simply the ‘new it thing’ for brands to develop and promote their brand image. Through the various different traditional and non-traditional communication channels, executing his routine is made simple – in most cases, these exercises can be completed from your smart device that lives in your back pocket.
But has this practice only been recently identified by the PR and marketing wonders? Or has it been around since the pager era, but have only been labeled in an avant-garde term to fit in?
We trans the story that we posses, and exercised the action of telling through the different media channels that are available. Think about it. We have been rehearsing this same sequence since… ever!
Let’s rewind the clock to when we were naïve vulnerable young tiny member of the human race.
As the only daughter and child of my lovely parents, I remember falling in love with the fictive character, Rapunzel. I adored her extremely long, luscious and blonde hair. Everything about her made me swoon. Hence being the spoiled brat I was, I will always nag for everything Rapunzel. From colouring books, CD-ROMs, computer games, clothing, notepad and even being the odd child I was, Rapunzel’s mobile phone – which was meant to connect me to Rapunzel’s private mobile phone. Pfft… as if Rapunzel, THE Rapunzel have the time to answer our bratty phone calls.
All of these items and objects of Rapunzel that I possessed as a child, all of them have their own stories. Each of them tells me a tiny snippet of Rapunzel’s story life.
Do you get my drift? In every respect, all of these items and merchandises that my parents splurged me are just different mediums that conveys Rapunzel’s story in different mediums. These products have simply told (/telling) me Rapunzel’s story, trans different media.
So my point is… have we actually been exposed to this Transmedia Storytelling thing, since were in nappies and only NOW that someone have been bothered to give it a name? Maybe.
Ps: Dear mum and dad, thanks for spoiling me with Rapunzel’s merchandises for a quarter of my life. It’s paying off. Regards, your little girl who used to have endless hours of meaningless conversations with the child sized Rapunzel you guys got me for my fourth birthday.
Posted by Callista Bella Lie at Saturday, September 19, 2015 4:36:27 PM WSTTrans is Latin for ‘across’.
Media is the main means of mass communication (E.g. television, radio, newspapers) regarded collectively.
Story is an account of imaginary or real people and events told for entertainment.
Telling is an adjective of having striking or revealing effect; significant
Over the past few weeks, the term ‘Transmedia Storytelling’ have been defined, elaborated and put into exercise. We have observed many case studies that have utilised the term transmedia storytelling. We have quickly learnt that this practice is simply the ‘new it thing’ for brands to develop and promote their brand image. Through the various different traditional and non-traditional communication channels, executing his routine is made simple – in most cases, these exercises can be completed from your smart device that lives in your back pocket.
But has this practice only been recently identified by the PR and marketing wonders? Or has it been around since the pager era, but have only been labeled in an avant-garde term to fit in?
We trans the story that we posses, and exercised the action of telling through the different media channels that are available. Think about it. We have been rehearsing this same sequence since… ever!
Let’s rewind the clock to when we were naïve vulnerable young tiny member of the human race.
As the only daughter and child of my lovely parents, I remember falling in love with the fictive character, Rapunzel. I adored her extremely long, luscious and blonde hair. Everything about her made me swoon. Hence being the spoiled brat I was, I will always nag for everything Rapunzel. From colouring books, CD-ROMs, computer games, clothing, notepad and even being the odd child I was, Rapunzel’s mobile phone – which was meant to connect me to Rapunzel’s private mobile phone. Pfft… as if Rapunzel, THE Rapunzel have the time to answer our bratty phone calls.
All of these items and objects of Rapunzel that I possessed as a child, all of them have their own stories. Each of them tells me a tiny snippet of Rapunzel’s story life.
- Colouring books with Rapunzel’s furry friends – reflects a story of friendship and how you can have a cockatoo as a dear pet.
- CD-ROMS with different instalments of Rapunzel’s stage of life – told me a story of her personal and love life.
- Computer games, where I can help her choose her date night outfits. So yes. You can say we are #bffs4lyfe
- Comic strips – yet again, her story life through a different medium
Do you get my drift? In every respect, all of these items and merchandises that my parents splurged me are just different mediums that conveys Rapunzel’s story in different mediums. These products have simply told (/telling) me Rapunzel’s story, trans different media.
So my point is… have we actually been exposed to this Transmedia Storytelling thing, since were in nappies and only NOW that someone have been bothered to give it a name? Maybe.
Ps: Dear mum and dad, thanks for spoiling me with Rapunzel’s merchandises for a quarter of my life. It’s paying off. Regards, your little girl who used to have endless hours of meaningless conversations with the child sized Rapunzel you guys got me for my fourth birthday.