As a part of their first assessment, students were asked to present the traditional media backgrounder in a video format. The aim was to create something that was shareable, would encourage comments and related to their media release. Below is just a sample of some work produced. The main client for this project was Bicycling Western Australia, however some students chose their own 'client'.
Posted by Jessica Jean Arthur at Monday, August 31, 2015 10:12:21 AM WST
The Hunger Games is arguably one of the biggest franchises to date, ringing in a whopping $1.5 billion in takings for all three movies. The creative minds and team behind the movies used every possible ally to promote and engage their audience in the franchise, some of which was done through the effective use of Transmedia Storytelling. RED interactive agency partnered with Microsoft Internet Explorer and Lionsgate Entertainment Company to create The Hunger Games Explorer, which can be described as a ‘one stop digital portal’ for The Hunger Games franchise. It contains a whole bunch of interactive features, which allow the avid user to get involved like never before. The user is able to register them selves a District ID, which in turn allows them to enter competition rounds, battles and quiz’s, all of which reflect the nature and story line of the Hunger Games films. Users are taken along with the storyline, diving right into The Hunger Games world all from their computer screen. The Hunger Games Explorer site also is the first port for new and exclusive content, including the latest film trailers, posters and other movie related content, which users can adjust and alter to be utterly personalised. They are able to put themselves in the characters positions, allowing them to see and access, ultimately what the character would. Perhaps one of the most important features of the site is its connectivity to a multitude of social platforms including, Twitter, Facebook, YouTube, Instagram and Tumblr. Users are able to use these platforms in real time to connect with not only other users, but also The Hunger Games ‘characters’, who write and respond to posts on the site and its social media channels. This once again creates a realistic and inclusive atmosphere for the user. Transmedia Storytelling in this instance opened up a new world of communication between the audience and the franchise, which provided nothing but benefits for each end. The Hunger Games Explorer enabled a more personalised and detailed story to be told by the production company, rather than just exclusively using the traditional methods of movie promotion such as trailers and press junkets etc. The site reflects everything participatory culture is meant to be. Communication is open and free flowing, with low barriers to expression and engagement. Each user also feels that their contributions are valued and matter, as the site provides strong support sharing people’s creations. Sources: http://ff0000.com/work/view/hunger-games-explorer http://www.boxofficemojo.com/franchises/chart/?id=hungergames.htm |
AuthorBridget Tombleson is a Curtin University lecturer. I've created this space for my PR students as an example for their learning. I love writing, literature and learning. Archives
May 2016
Categories |