Posted by Chelsea Lang at Sunday, August 16, 2015 3:16:20 PM WST
The best childhood memories come from telling stories through books or imagination. Storytelling in any form always takes us on a journey and opens up our mind to the unimaginable. Everyone loves a good story and now Transmedia storytelling has allowed the original story telling to become new age creating more then just a childhood memory. It has opened up the endless possibilities for PR professionals creating authenticity, trust and allows the audience to immerse themselves in the world.
ALS Ice bucket Challenge
One great past examples of Transmedia Storytelling that I have noticed is the ALS ice bucket challenge. Many of you will remember it and some of you may have even participated in it. It was one of the biggest social media crazes that took the Internet by storm. The challenge became a narrative itself through every movie and with the multiplatform of communication used it helped raise the foundation nearly 100million dollars, which is amazing compared to the minor 2 million dollars raised the year before the challenge.
Multiplatform Communications
From YouTube videos, to Facebook, twitter and Instagram, the ALS ice bucket challenge became a phenomenon in 2014. The hash tag #icebucketchallenge and #strikeoutALS linked all the videos and posts together to help raise awareness for the Lou Gehrig’s disease (ALS). With every video post created there was a nomination for a friend to participate in the challenge causing it to be shared with millions through the multiplatforms used. It engaged the audience and immersed them along the journey.
Consumer was the HERO
In this case the consumer became the storyteller as they where the hero of the narrative. Each participant created their own version of the story, their own creative way of the ice bucket challenge while still never losing tract of the theme, the real reason behind it. It allowed everyone and anyone to become apart of the journey to help strike out ALS. Starting in a small town in America to reaching the world, including celebrities, people immersed themselves in the narrative and were able to say they didn’t just read the story they were apart of it.
The best childhood memories come from telling stories through books or imagination. Storytelling in any form always takes us on a journey and opens up our mind to the unimaginable. Everyone loves a good story and now Transmedia storytelling has allowed the original story telling to become new age creating more then just a childhood memory. It has opened up the endless possibilities for PR professionals creating authenticity, trust and allows the audience to immerse themselves in the world.
ALS Ice bucket Challenge
One great past examples of Transmedia Storytelling that I have noticed is the ALS ice bucket challenge. Many of you will remember it and some of you may have even participated in it. It was one of the biggest social media crazes that took the Internet by storm. The challenge became a narrative itself through every movie and with the multiplatform of communication used it helped raise the foundation nearly 100million dollars, which is amazing compared to the minor 2 million dollars raised the year before the challenge.
Multiplatform Communications
From YouTube videos, to Facebook, twitter and Instagram, the ALS ice bucket challenge became a phenomenon in 2014. The hash tag #icebucketchallenge and #strikeoutALS linked all the videos and posts together to help raise awareness for the Lou Gehrig’s disease (ALS). With every video post created there was a nomination for a friend to participate in the challenge causing it to be shared with millions through the multiplatforms used. It engaged the audience and immersed them along the journey.
Consumer was the HERO
In this case the consumer became the storyteller as they where the hero of the narrative. Each participant created their own version of the story, their own creative way of the ice bucket challenge while still never losing tract of the theme, the real reason behind it. It allowed everyone and anyone to become apart of the journey to help strike out ALS. Starting in a small town in America to reaching the world, including celebrities, people immersed themselves in the narrative and were able to say they didn’t just read the story they were apart of it.